We imagine, develop, and operate places with a strong identity and sustainable impact.
ARZEL is an independent hotel group based in Nantes, specializing in the creation, acquisition, and operation of unique establishments.
From custom design to operation, we support investors and project leaders with an independent, committed approach, far from the standards of large groups. While Nantes is our creative laboratory, new territories are now calling us, ready to welcome vibrant places!
From concept to reality, ARZEL brings life to hybrid, joyful, and responsible establishments. Each venue showcases our ability to create viable, desirable projects rooted in their territory.
A hotel... but not only!
Initially: an abandoned hotel in a neighborhood eager to come alive. Now: a third place rooted in the landscape of Nantes: hotel, bar, pizzeria, grocery store, (re)creative hall... Le Lieu Dit is a "village square" praised by travelers from the other side of the world as well as neighbors from down the street. A vision of a "popular" hospitality, but with well-honed essentials.
78-80 Route de Vannes, 44100 NANTES
+33 2 40 76 96 88
hotel@lieudit-nantes.com
Hotel & Concierge Service
Previously: a Kyriad hotel awaiting a new lease on life.
Now: a colorful, committed, and affordable cocoon in Nantes' golden triangle. "Just a hotel, just a hotel" that proves responsible hospitality can also be stylish & comfortable. A hotel that opens its doors to associations and artistic workshops and even becomes a neighborhood concierge service!
9 Rue Maréchal de Lattre de Tassigny, 44000 Nantes
+33 2 40 73 85 33
hotel@demain-nantes.com
Hotel-Bar-Music
Formerly: "the Astoria", a (slightly) outdated station hotel...
Today: Oldegar, a hotel, a bar, a musical haven nestled between the Jardin des Plantes and the Nantes Station. Here, you can have a coffee before your train, sleep between concerts, listen to a vinyl, enjoy the bar with a DJ... or in the garage for a wild night.
11 Rue de Richebourg, 44000 Nantes
+33 2 40 74 39 90
hotel@oldegar-nantes.com
Bientôt disponible
We believe that another type of hospitality is possible: more responsible, hybrid, and locally rooted. Approaches that are not ideological, but creators of value. Why choose ARZEL? Wanting to collaborate with us means choosing the "different approach" to hospitality.
Custom concepts, never standardized
A place that resembles another place does not inspire. At ARZEL, every project starts from a blank page: location, target audience, purpose, atmosphere... Everything is designed to create a unique, memorable establishment where people want to come back to.
A hospitality open to its neighborhood
A hotel focused on itself is a hotel that misses its potential. We design places that are rooted in their environment, attracting locals as much as travelers, and becoming true players in their territory. A powerful and sustainable lever of attractiveness…
Responsible choices that enhance attractiveness
Responsibility is not a constraint; it is a competitive advantage. Local sourcing, energy sobriety, community engagement... These choices build a strong image, retain customers, and enhance asset value over time.
Human and Stimulating Management
Teams are the primary resource of a hotel. At ARZEL, we build work environments where employees thrive because you can see, feel, and it brings clients back when a team is engaged.
We support investors, owners, and hotel operators in the creation, transformation, and operation of unique places. Our interventions are long-term, with a partnership and shared performance logic.
We identify, acquire, and transform hotel establishments to build a sustainable operating portfolio.
Sourcing and selection of acquisition opportunities
Operational audit and analysis of repositioning potential
Financial structuring and project setup
Management of transformation and works
Operation under the ARZEL brand
We manage the transformation or creation of an establishment from its setup to its market launch.
Coordination of stakeholders on hotel usage issues
Functional arbitrations related to operations
Implementation of tools (PMS, distribution, revenue, HR)
Positioning, offer structuring, and pricing policy
Choice of distribution channels and B2B activation
Team preparation, pre-marketing, and launch
We create or reposition the complete identity of the place and its translation into space.
Name, slogan, logo, graphic charter
Decorative universe and artistic direction
Signage and operational supports
Consistency between the place, the experience, and the communication
We prepare the economic operating framework and management tools
Business plan
Operating budgets
Definition of target ratios
Implementation of monthly reporting
Management support
Created in 2013 by Pierre-Yves LE GAL, ARZEL develops an independent approach to hospitality, combining creativity, rigor, and local commitment. After working with French and international groups on hotel and restaurant operations and openings (Yooma, 1872 Stadium Hotel, Mandi Jericoacoara, Vertime...) Pierre-Yves LE GAL defined a new vision for ARZEL: to become an independent hotel operator. In 2020, he decided to create a "good-natured and optimistic" place: the Lieu Dit. A first establishment as a totem of hospitality according to ARZEL: viable, responsible, and optimistic.
At ARZEL, our expertise is rooted in the reality of the hospitality industry. We understand what teams experience daily because we have been in their position.
Designing and supporting beautiful establishments is one thing. Understanding the constraints, rhythms, and human challenges of those who make them work is another.
At ARZEL, everyone has already carried a plate, done a check-in, or served a beer 😉.
Founder and CEO
Director of Operations
Management and Administrative Coordination Officer
Technical & Maintenance
Sales & Events
Communication & Programming
At ARZEL, we don't just manage hotels... we create places with history that thrive thanks to the teams who bring them to life day and night. But for that, we need people who love hospitality as much as projects that are out of the ordinary. No routine here: each facility has its own identity, its challenges, its own energy. We trust you, with one watchword: here, everyone is allowed to make mistakes. Our goal? To help you become autonomous and move forward together, with seriousness and good humor.
“Operator Arzel is transforming the Astoria station hotel, opened in Nantes sixty years ago, into an atypical and festive establishment.”
L'Hotellerie Restauration
“Behind this colorful universe that inhabits the 51 rooms lies an engaged and responsible vision.”
Le Figaro
Ouest France
“Transform an old neighborhood hotel-bar into a vibrant, versatile, and innovative place”
The Hospitality Industry
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